Think Skilled Trades

Ontario Council for Technology Education (OCTE)

With the launch of their new “Think Skilled Trades” campaign, OCTE approached me with a request to come up with a promotional ad that attracts high school students to learn more about the potential of a trades career.

To fulfill this ask, I developed a script that is both cohesive as a full length video but can also be edited into sections for social media purposes. This increases the reach of the video on various platforms, while teachers can still utilize the full version for classroom learning.