Left Holding the Bag

Environmental Defence - Plastics Campaign

As part of Environmental Defence’s plastics campaign launch, they are looking to develop a video that will educate the general public on the amount of plastic packaging found in grocery stores today.

This video will be used to change the narrative - plastics is not a problem individuals can solve, businesses like grocery stores need to start taking effective voluntary measures.

To mock the excessive use of plastics, the video mimics the look of grocery store flyers. The style transports us through time, as more and more plastics are being introduced, the flyers become more vibrant in colour and adds a clown-like contrast to the dark truth about plastics.